De Fletcher GDPR Notice
Effective Date: 24 October 2020
GDPR Privacy Notice
Controller Disclosure & Details: We are a data controller of personal data regarding the following categories of EEA Individuals: Visitors and Registered Users (collectively, “Customers”) and affiliate partners and vendor contacts (collectively, “Business Contacts”) for the purposes and under the legal bases described below. Please note that, in some cases, the categories of data subjects above may overlap (e.g., Visitors and Registered Users using the Websites).
General (applies to all data subjects below):
Information Security – Our web servers will log your IP address and other information (e.g., browser information, operating system, request date/time, user agent string, referral and exiting URL) in order to maintain an audit log of activities performed. We use this information pursuant to our legitimate interests in tracking usage of the Websites, combating DDOS or other attacks, and removing or defending against malicious visitors on the Websites.
Direct Marketing- Generally-speaking, I will provide email marketing (e.g., my newsletter) pursuant to a Customer’s consent. In cases where a Customer buys, or enters into negotiation for the sale of, a product or service, email marketing shall be sent to such Customer pursuant to my legitimate interest in sending marketing communications to such Customers in the context of a sale.
Testimonials or Feedback – My legitimate interest in using testimonials, feedback, or survey responses from Customers for marketing purposes, such as posting on the Website or within sales decks, pitches, or other promotional content (e.g., email marketing).
General Business Development – My legitimate interest in furthering business relationships (such as by storing Customer information within a CRM or other database/file), ensuring customer satisfaction, and answering inquiries.
Audience Measurement and Retargeting – Pursuant to a Visitor’s consent, I use an assortment of marketing and analytics cookies for purposes of audience measurement, retargeting, and creating relevant Visitor experiences (such as based on their interaction with my Website).
When entering into vendor relationships, I will receive the personal information of contacts employed or otherwise associated with such vendors. I process such information in my legitimate interest in establishing and developing our vendor relationships.
Categories of Recipients: De Fletcher will process the categories of EEA Individuals’ (as listed above) information appropriately for sales, marketing, finance, and related purposes. Such EEA Individuals’ information (or a particular category of EEA Individual, as listed in the table above) is also disclosed to various categories of recipients to effectuate the purposes described above, including companies providing technical assistance, order fulfillment, customer service, marketing assistance, payment processing, survey collection, promotional and marketing assistance, and business operations.
Retention: De Fletcher retains your personal data as necessary to fulfill the purposes set forth within this Notice and to the extent you have (or demonstrate interest in) a relationship with De Fletcher, unless you request deletion of such data or such data is no longer relevant. In some cases, I may have to retain data to comply with my legal obligations (e.g., accounting, finance, tax).
Your GDPR Rights: As a natural person, you have a right to: (i) request access to, correction and/or erasure of your personal data; (ii) object to processing of your personal data; (iii) restrict processing of your personal data; and (iv) request a copy of your personal data, or have a copy thereof sent to another controller, in a structured, commonly used and machine readable format under the right of data portability. You may exercise these rights and submit a GDPR complaint by contacting: [email protected] with the subject line “GDPR Notice.”
Contact details for the EU data protection authorities can be found at: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
Objecting to Legitimate Interest/Direct Marketing: You may object to personal data processed pursuant to my legitimate interest. In such case, I will no longer process your personal data unless we can demonstrate appropriate, overriding legitimate grounds for the processing or if needed for the establishment, exercise, or defense of legal claims. You may also object at any time to processing of your personal data for direct marketing purposes by clicking “Unsubscribe” within an automated marketing email or by submitting your request to [email protected] with the subject line “GDPR Notice” (the latter for instances where, for example, you would not like to receive follow-ups from my team). In such case, your personal data will no longer be used for that purpose.
Transfer of Personal Data outside the EEA: I am self-certified under the EU-US and Swiss-US Privacy Shield for appropriate transfer of your personal data, such as to our US data centers, pursuant to Article 45(1); in these instances, you may have specific rights under the Privacy Shield. In other instances, however, we may alternatively rely on appropriate Standard Contractual Clauses to ensure adequate protection for your personal data.
Disclosure to Public Authorities: De Fletcher may be required to disclose personal data in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. I may also disclose personal data to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.
Corporate Restructuring: In the event of a merger, reorganization, dissolution or similar corporate event, or the sale of all or substantially all of my assets, I expect that the information that I have collected, including personal data, would be transferred to the surviving entity in a merger or the acquiring entity. All such transfers shall be subject to my commitments with respect to the privacy and confidentiality of such personal data as set forth in this GDPR Notice.
Updates to this GDPR Notice: If, in the future, I intend to process your personal data for a purpose other than that which it was collected, I will provide you with information on that purpose and any other relevant information at a reasonable time prior to such processing. After such time, the relevant information relating to such processing activity will be revised or added appropriately within this GDPR Notice, and the “Effective Date” at the top of this page will be updated accordingly.
How to Contact Me: Please reach out to [email protected] for any questions, complaints, or requests regarding this GDPR Notice; please include the subject line “GDPR Notice.”
E.U.-U.S. and Swiss-U.S. Privacy Shield Notice
Important Notice for Residents of the European Economic Area and Switzerland
De Fletcher is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).
I will provide an individual opt-out choice before I share your personal information with third parties other than my agents, or before I use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to [email protected].
I will not disclose your sensitive personal information to any third party without first obtaining your opt-in consent. You may grant such consent by contacting me at to [email protected]. In each instance, please allow me a reasonable time to process your response.
In certain situations, I may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. I may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.
De Fletcher’s accountability for personal data that she receives in the United States under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, De Fletcher remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless De Fletcher proves that it is not responsible for the event giving rise to the damage.
De Fletcher has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles and Swiss-U.S. Privacy Shield Principles to BBB PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your Privacy Shield complaint is not satisfactorily addressed De Fletcher, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint. This service is provided free of charge to you.
If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction.
Onward Transfer to Third Parties under the Privacy Shield
Retention of Personal Information under the Privacy Shield
How I Protect Personal Information under the Privacy Shield
I take commercially reasonable steps to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction, taking into account the risks involved in processing and the nature of such data, and in compliance with applicable laws and regulations. Please understand, however, that no security system is impenetrable. I cannot guarantee the security of my databases, nor can I guarantee that the personal information that you supply will not be intercepted while being transmitted to and from me over the Internet. In particular, e-mail sent to or from the Website may not be secure, and you should therefore take special care in deciding what information you send to me via e-mail.